Built or rebuilt by me

Live sites

Live now and doing their job. Where an owner needed to stay on their own platform, I built within it and say what that limited.

LiveMartial arts gym · Prospect SA

Chau Kaizen

My own gym. Rebuilt from scratch and moved onto my own server.

What changed

Organic trafficBefore: 8 months of paid SEONow: Beaten by my own changes
HostingBefore: Shared platform, no control of code or cacheNow: My own server, full control
Google speed score on a phoneBefore: 68Now: 85Short of 100 on purpose. The home page plays the club video, which costs a little speed. Letting people see a real class is worth more than the last few points.
Main content shows inBefore: 5.7 secondsNow: 1.7 seconds

What I did

Free trial bookings with digital waivers, straight from the live timetable
Members area for class bookings, the class roll and invoices
Scores 100 for SEO and accessibility on Google's phone test
Set up for Google and AI search, with schema and llms.txt

Job: Full site
Built on: Custom WordPress

Visit chaukaizen.au , opens in a new tab

LiveMartial arts school · Moorabbin VIC

Bushido Academy

Rebuilt for phones inside the builder they already pay for.

What changed

Pages Google can findBefore: 5Now: 9
Google AnalyticsBefore: Never installedNow: Live on every page
Google Business ProfileBefore: 9 wrong services and wrong hoursNow: Cleaned up to match the site
Phone button on mobileBefore: Didn't callNow: Tap to call

What I did

Program pages for kids karate, teens and adults karate, BJJ and MMA
New timetable, pricing and FAQ pages
Google Ads running for kids and adult classes

Built on the owner's platform

Why WebcentralThe owner already pays for Webcentral's site builder, so we agreed keeping it was better value than moving to my hosting.

What that limitedThe builder sends one image size to every screen and its console has no DNS editor. I added a small script so the logos stay sharp on phones, and moved the domain's DNS to Cloudflare.

Job: Refresh, SEO and ads
Built on: Webcentral site builder

Visit bushidoacademy.com.au , opens in a new tab

LiveLaser clinic · Irymple VIC, near Mildura

Skin Review Laser

Rebuilt with a page for every treatment and real prices on each.

What changed

Guides for what people searchBefore: NoneNow: 3: tattoo removal cost, fading for cover ups, HIFU vs facelift
Email authenticationBefore: NoneNow: SPF, DKIM and DMARC, enforced

What I did

Every treatment on its own page, with real prices
Written for Mildura and Sunraysia searches
Enquiries go straight to Facebook Messenger, the owner's first choice
Own domain connected to the new site

Built on the owner's platform

Why Google SitesThe owner runs the clinic on Google Workspace and wanted the site there too.

What that limitedGoogle Sites can't set page descriptions or add schema, and design options are tight. So the SEO work went into page names, web addresses, headings and content.

Job: Rebuild and SEO
Built on: Google Sites

Visit skinreviewlaser.com.au , opens in a new tab

LiveBJJ club · Renmark SA

Instinct Brazilian Jiu Jitsu

The club's first website, on its own domain. Seven pages, each aimed at what locals search for.

What changed

WebsiteBefore: No websiteNow: 7 pages on instinctbjj.com.au
Pages for local searchesBefore: NoneNow: Kids BJJ and Adult BJJ in Renmark

What I did

Timetable, first class, coach and FAQ pages, with the free first class up front
Book by Messenger, call, find the club and pay membership, all from the site
Scores 100 for SEO, accessibility and best practices on Google's phone test
Schema for the club, its hours and its FAQ, so Google can read it

Job: Full site
Built on: Cloudflare Pages

Visit instinctbjj.com.au , opens in a new tab

Want yours on this page?

Send me your web address. I'll look at it on a phone and tell you what I'd change.

Email me about your site

chau@chau.com.au